http://nasgw.primedev.build//uploads/Icons/megaphone.png

Webinar: Listen and Learn. How Customer Feedback Increases Sales and Profits.

Sep 17, 2015 - 12:00 PM

The National Association of Sporting Goods Wholesalers, in association with Growth Strategy Partners LLC, is pleased to announce a webinar designed to help shooting industry companies grow their businesses. The topic of this session is "Listen and Learn.  How Customer Feedback Increases Sales and Profits.

We know that the more you understand your customer’s needs and preferences, the better you can satisfy them and sell more.  Unfortunately, our experience is that most companies do not solicit customer feedback well, or at all. In fact, during a past NASGW webinar, over 65% of respondents said they ‘sometimes’ to ‘never’ survey their customers. 

Wow! How do these companies decide which products to develop or which features to add, which items to increase or decrease inventory; what services need to be improved; which customers are at risk of leaving and how to sell more in general?

We’ve developed an educational webinar to help you develop and implement a customer feedback system.  In this webinar we will:

  • Identify the need to formally survey your different customer types (end user, distributor, dealer)
  • Outline the types of information to be collected
  • List specific questions to you should ask
  • Outline options to collect survey information
  • Explain how to translate the results of the surveys into competitive intelligence, improved customer service and more sales
  • Outline how to build a customer feedback program

We’ve also asked a few industry experts to join us and share what they have done to listen to the customer and use that information to increase sales.  Joining us will be:

  • Jens Krogh, Director of Sales and Marketing, STI International
  • Jeff Creamer, Executive Directors, Sig Sauer

This webinar is for Presidents, owners and sales leaders who would like to build or improve upon their customer feedback systems. 

Growth Strategy Partners is a research based management consulting firm which accelerates revenue, profit and organizational performance for privately held companies, many in the shooting sports industry, by implementing our research driven 7 Keys to Growth.


Presented by:

Christopher DiCenso

The Managing Partner of the firm and has been improving sales and operations for over 25 years. He started as a manufacturing engineer for Sturm Ruger then built businesses as a consultant with PricewaterhouseCoopers, Grant Thornton and Inc Magazine before starting his own firm. Chris is an active IDPA, USPSA and 3 Gun competitor, past president of the FBI Citizens’ Academy Alumni Association and board member of his local gun club. Chris has spoken at the SHOT show and NASGW’s Annual Meeting.


George Harris

A Director of the firm. George co-founded the world renowned SIG Sauer Academy and later founded the SIG PRO Shop leading them both to become a major profit center before retiring after twenty one years of service to the Company. He has spent his entire adult life working in the industry of firearms. He is also a regular contributor and field editor to Concealed Carry Magazine and Shooting Illustrated. Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics and aesthetics. George has served as the subject matter expert involving firearms and related matters on national television, radio and in legal proceedings.