http://nasgw.primedev.build//uploads/Icons/businessman.png

Webinar: Arming Your Sales Team for Success

Apr 18, 2013 - 12:00 PM

If you’re selling almost anything in the hunting and shooting sports industry, sales is typically not your challenge. But what happens when this demand drops off and you have to compete based on the merits of your products, services and selling capabilities? Will you and every sales person be armed to win each sale? Are you going to prepare for this challenge now, or worry about it later?

There are many factors which influence not only a successful sale, but a long term customer relationship. In this one hour webinar, we will focus on three of the most important sales success factors and outline how you can make improvements in your sales team tomorrow. We’ll discuss: 

Sales proposition

  • Why your proposition probably sounds like all the others
  • Three ways to make your proposition stand out

Sales people

  • Why sales skills are more important than product knowledge
  • How behavioral assessments improve your hiring success by over 75%
  • Why job descriptions don’t work and job profiles do
  • How to find the right ‘fit’ with new hires

Sales process

  • Building a sales pitch which works
  • How to sell when you have virtually no product availability
  • Segmenting your database for success (you have one right?)
  • Which technology tools are really helpful and why you probably don’t use them to their fullest advantage
  • Metrics which drive behavior not yawns

This session will be presented by Christopher DiCenso and George Harris from Growth Strategy Partners LLC. Growth Strategy Partners is a research based management consulting firm which accelerates the revenue, profit and talent growth of privately held organizations by implementing the 7 Keys to Growth. The firm has worked with many shooting industry organizations such as Surefire, Benelli, CZ-USA, Kahr Arms, Ruger, the National Shooting Sports Foundation and the NRA. 


Presented by:

Christopher DiCenso

The Managing Partner of the firm and has been improving sales and operations for over 25 years. He started as a manufacturing engineer for Sturm Ruger then built businesses as a consultant with PricewaterhouseCoopers, Grant Thornton and Inc Magazine before starting his own firm. Chris is an active IDPA, USPSA and 3 Gun competitor, past president of the FBI Citizens’ Academy Alumni Association and board member of his local gun club. Chris has spoken at the SHOT show and NASGW’s Annual Meeting.


George Harris

A Director of the firm. George co-founded the world renowned SIG Sauer Academy and later founded the SIG PRO Shop leading them both to become a major profit center before retiring after twenty one years of service to the Company. He has spent his entire adult life working in the industry of firearms. He is also a regular contributor and field editor to Concealed Carry Magazine and Shooting Illustrated. Many of his innovations and ideas in firearms design features have evolved to production firearms improving function, ergonomics and aesthetics. George has served as the subject matter expert involving firearms and related matters on national television, radio and in legal proceedings.