As we are all busy making preparations for the holidays, we shouldn’t forget about finalizing our business strategies for 2016. I consider the holiday season also to be the “planning season.” We’ve just come off a great NASGW Expo and we’re speeding toward SHOT Show; two vastly different shows, but equally important and with decidedly different missions.
NASGW Expo presented an incredible opportunity to focus on the first step of our two-step process. It was – and is – the perfect show to make close connections, to get a sneak peek on new products, and to place orders with our partner manufacturers. Perhaps best of all, you can do it at your own pace with relatively few distractions. I sincerely hope you were able to complete those things while at NASGW Expo. If you accomplished the above, you’ve successfully laid the groundwork to capitalize at SHOT Show.
SHOT Show is a time to focus on your customers – the second step of our two-step process. SHOT presents an ideal opportunity to confirm the assumptions you’ve made about the upcoming year, to gather feedback from your customers, to fill out product lines and find unique products from niche suppliers.
It’s also a great place to gather intelligence! After all, SHOT offers 12.5 miles of products, personalities and influencers from all points of the supply chain. Sure, it can be crazy. Yes, we all endure long nights. But it’s all an opportunity to meet new people, learn new things and figure out how to apply them to our businesses in the coming year.
To maximize the benefit of SHOT Show, I recommend the following:
SHOT Show is shaping up to be a great one. It’s likely to be a new products-driven show, which is certainly exciting for the industry. I’m happy to see significant innovation has returned to the market. Paired with the market conditions we’ve seen in the last couple weeks, I’m quite optimistic about 2016.
As we put 2015 to rest, I want to reassure that the NASGW staff remains committed to each of you and finding ways to strengthen two-step distribution in this great industry. I think we’ll have some exciting new things to discuss in 2016. As always, please feel free to reach out to any one of us if you have ideas for how we can make this organization more valuable to you.
In the meantime, get some rest and relaxation this holiday season, because we’ll be right back at in January. Merry Christmas and Happy New Year!
Pete R. Brownell,