Wholesale Member Q&A: Laurie Aronson, Lipsey's

Aug 15, 2016

How long have you been a member of NASGW? 

Lipsey’s has been a member of NASGW since inception (we were formerly S & S Wholesale until 1993).

In what ways does your NASGW membership help your wholesale business? 

Attending the NASGW Annual Show is clearly the biggest benefit to membership.  Where else can you visit and meet with all of your vendors one-on-one in a contained environment surrounded by industry peers?  The size of the show is conducive to these important meetings and we can accomplish a great deal in those three days.  The camaraderie between the distributors as a whole is very good.  There is so much to learn from each other.  Our industry is too small not to be a strong partner in all of the industry groups.

What do you see as the biggest issue in 2016 for the shooting sports industry?

It’s hard to ignore the fact that the results of the election will have an impact on all segments of our industry.  However, we strategize for the future without being too heavily influenced by the political environment.  It’s important for us to stay focused on what we do well and where we have a clear competitive advantage. 

What advice would you give to a new manufacturer member of NASGW?

It’s important for a new manufacturer member to understand the make-up of the wholesale distributors.  That encompasses knowing what we carry as well as what our “go to market” strategy is.  Every distributor conducts business a little differently so choosing the right partners in distribution is essential.

Why do you think wholesale distribution is the best method of product delivery for the shooting sports industry?

There are thousands of reasons to choose distribution over direct sale.  The shooting sports distributors are a very sophisticated group, and arguably, the most technically advanced out of all segments of the supply chain.  Speaking on behalf of Lipsey’s, we have made a financial commitment to technology – from our website, to our warehouse management system, to frequent improvements and upgrades to our custom firearms software.  We also invest in our staff – from well-trained sales associates to our warehouse personnel to the administrative team to provide back-end services for our dealers.  The risks we take every day are of enormous value to our manufacturer partners – from credit risk to inventory risk.  The benefits are too many to name, but our mission is to make the supply chain process easier for both our suppliers and our dealers.

Anything new on the horizon for your business in 2016?

Yes there is!  But I can’t spoil the surprise………

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